Article: The Ultimate Guide to Writing Online

• tags :: people.david_perell, p.writing, [

• Writing online is the fastest way to accelerate your career

• Content is a compound interest type investment.
• It is always on - sharing your ideas with others and helping to find collaborators and opportunities (article_how_to_maximize_serendipity)

1. The Age of Leverage
   • Specifically, the leverage of ideas
   • Writing online helps to develop a voice
   • Helps build credibility, meet investors and find future cofounders
   • Seeds ...

• Create an online home

• Create a start here page for my blog

  • Should answer routine questions (who you are/what you do)
  • You've planned the party - make sure people aren't confused when they arrive at your home

• Have a curated list of your favourite articles

  • Curate a summary of your favourite thought leader's best work
  • Pick an idea and curate a list of the best resources on the topic

• Problem with online writing advice

• Write everything and anything and
• Always publish on Sunday at 6.08pm

• Set up your personal microphone

• Poor distribution is more dangerous than poor content
• Find a community (Ribbonfarm, Less Wrong)
• Your blog is an island - locate it within an archipelago.
• Discovery (Twitter) and stickiness (email)

• Learn to write clearly and persuasively

• Write about the ideas that stimulate you
• Focus on quantity over quality at first
• Publish something every week for a year

• Pillars of writing

1. Write evergreen content
2. Publish quality ideas - look at copywriting
3. Be specific
4. Listen to feedback
5. Re-package your existing work

• Connect with anyone
• Build a personal monopoly

• Pick a small, ever-growing market and learn everything you can about it.
• Build expertise before the other settlers arrive.
• Share everything you learn.