Metric - Kevin's Digital Garden

Leading metric

Leading Indicators are like inputs - they measure the activities necessary to achieve your goals. As the name implies, these indicators lead to results, they come first.. Leading indicators can be hard to measure, but they’re easy to directly influence and describe how to achieve your goals.
Lagging metric

Lagging Indicators are like outputs - they measure the actual results. Lagging indicators show the final score of your strategy and/or efforts. These metrics are easy to measure, but hard to directly improve. Most likely, your primary KPI - where you’re going - falls into this category.
Ego metrics
The problem is that some of these metrics aren’t meaningful. They don’t necessarily translate into results. They’re also easy to fake. In fact, some of the most visible metrics are the most misleading.
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* Twitter followers
* Facebook Likes
* Klout
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