#+TITLE: Mere Exposure

• Being exposed to something often, makes us think it is important and relevant. It also makes us think we are more skilled in it than we might be.

• There is a danger in having a hypothesis before you start. Whether it is confirmation bias or mere exposure. How should we combat it?

• Seeing something again gives us the same emotional feedback as retrieving the information for ourselves. It's like fast food - but it isn't nutrious and doesn't help use learn.