people.amy_hoy

• If you can plan a dinner party, you can ship a product. With the right: - Approach - Techniques - Ingredients - Tools
  • Think dinner, not big scary product.

I still have Martin's comment that this just feels like being more confident.

• Always consider your guest.

• Food is personal and treated as such, not always products.
• Your customers aren't everyone - who are they? What are their specific problems?

• Set a deadline ... and mean it
• Work backwards

• What's the end result look like?
• How many chapters/videos/features?
• What is absolutely required/nice to have?
• How perfect does it have to be?
• How long will each of these take?
• What has to come first?
• What do I need to prepare?
• How long will that take?
• What do I need to find out?
• How long will that take?
• What defines success? Who controls that?

• Break it into pieces

• Get specific - focus on a specific crispy problem

• Don't promise it all ... promise something small and deliverable

• Start small
• Start on the atoms, not on the edges

• finishing an atom is satisfying!
• Don't fall to not invented here syndrome
• eg:
  • Writing an outline
  • Creating a list
  • Doing research
  • Writing emails to a few of your best customers
  • Choosing a tool/library/process
  • Organizing a free webcast
  • Outlining a process your reader can apply to their work
  • Write a blog post that solves a small problem

• Track your progress

• Trello
• Visible progress is a great motivator

• Shop the shelf

• Don't build a new platform to achieve your goal - use what already exists.
• membership systems/billing systems/ecommerce delivery platforms ....

• Every version better

• Doing is the only real way to learn
• Good products grow over time
• Plan your way to version 10!!

• Learn from recipes

• borrow marketing idea, process idea, pricing strategy, productivity technique, style of growth.
• Immerse yourself in =cook books=

• Choose your difficulty setting

• the right customer
• the right environment
• Define success for yourself (50 sells?)

• Mise en place

• notes and ideas in the right place
• examples
• snippets
• colors
• screenshots
• to-do's
• etc.

• Niceties vs Necessaries

• To sell a product, you have to have a product.

• Cut without remorse

• Shipping is what makes a product a product

• Feeling to fact

• If you're feeling anxious/nervouse - fact find - about your ability or your customer appetite
• Facts are better than feelings

• Mistakes happen

• Firm up your worst case scenario

• What is it?
• What would happen if it happened?

• Exploit the Pauli Principle

• Two things can't be in the same palce at the same time - which one are you going to do? Do it. Don't wait.

• Your next launch

• There isn't one shot - think about learnings and make sure you do that well (learning_in_the_open) ? - or too much how the sausage is made?)
• Treat a launch itself like a product and do these steps for it.

• Create good habits

1. Keep good habits top of mind
2. Use mindfulness to spot automatic behaviours
3. Build new habits
4. You've got more power than you think